Fiat

500 Diesel

Mission
Launch of the special edition 500 Design By Diesel, a collaboration between Fiat and the casual wear brand founded by Renzo Rosso.
Solution
5 subjects with dark tones, fragments of stories whose beginning and end are unknown. More than answers: questions, in line with Diesel's vision under the creative direction of Brian Badermann. The pill: a small object, like the 500, used to mix ingredients, even very different from each other, that dialogue offering added value. Like Fiat and Diesel.
Partner
Photographer: Larry Sultan