Huawei / Porsche Design

Mission
Worldwide video launch campaign for the new Porsche Design Huawei Mate 10: the latest premium smartphone created by Huawei in collaboration with Porsche Design.
Solution
The film tells about the amazing genesis of a new generation of smartphones: shaped by ultimate performance, inspired by ultimate design, styled by ultimate luxury, powered by ultimate speed and, above all, driven by Artificial Intelligence. A sequence of impactful scenes alternating the power of matter with captivating details of both smartphone and Porsche 911, the film will be declined in several formats from 60” down to 5” and will be aired worldwide on TV, Cinema, Digital and web.
Partner
Director: Alessandro Pacciani / Production Company: Indiana