Panda / Trussardi

Mission
Launch of the New Fiat Panda Trussardi, the special series that elevates Panda “Status Simple” giving it a unique and contemporary style.
Solution
An international integrated campaign to show the exclusive partnership between Fiat Panda and Trussardi featuring Ava Max, the new American Pop Star. Starting with Ava’s music video, we introduced New Panda Trussardi through an ATL (print and Video), BTL and Digital communication.
Partner
Director: Joseph Kahn Production Company: Movie Magic, Milan.