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500 Gucci
Fiat
500 Diesel
Mission
Launch of the special edition 500 Design By Diesel, a
collaboration between Fiat and the casual wear brand founded by Renzo Rosso.
Solution
5 subjects with dark tones, fragments of stories whose
beginning and end are unknown. More than answers: questions, in line with Diesel's vision under the creative direction of Brian Badermann. The pill: a small object, like the 500, used to mix ingredients, even very different from each other, that dialogue offering added value. Like Fiat and Diesel.
Partner
Photographer: Larry Sultan