500 Gucci

Mission

Launch of the 500 By Gucci, a car born from the direct collaboration between the creative director of the Maison, Frida Giannini and Lapo Elkann.

Solution

A fashion campaign dedicated to a car, like a luxury accessory, embellished by the iconic Gucci Stripe detail.

Partner

Photographer: Mert & Marcus

Huawei / Porsche Design

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500 / La grande bellezza

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