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Abarth / Ident
Abarth Scorpioneoro
Mission
Launch of the new Abarth 595 Scorpioneoro,
a special edition whose beauty shines like gold.
Solution
A 360° integrated campaign that, starting from a teaser phase,
combines ATL and Digital languages to create several contents
for those who loves performance and style in their Abarth.
From the online video to IG stories, passing through the official adv
and the Fb, Ig and Tw posts: an entire shining world for all Abarth’s lovers.
Partner
Production Company: Oltrefargo / Director: Alberto Colombo / DOP: Alessandro Bolzoni
Post Production: Marcello Sanna e Band / 3D Production: Rendermate / Music Composer: Francesco Fantini / Music Publisher House: Francesco Fantini Sound Design Studio