Bottega Veneta / Invisible Store

By far, brand visibility has been the touchstone of every sensible brand strategy. With subtlety engraved into its DNA and years of logo less statement pieces, Bottega Veneta wanted to prove that you can be visible without being loud.
So we launched: The Invisible Store. A 3 M high, 100 meters square almost invisible installation echoing the brand’s values: subtlety, discretion, self confidence and joy. Designed especially for the atrium of Plaza 66 in Shanghai, the Invisible Store reflects its surroundings and logos while Bottega Veneta makes a bold statement without being loud.
Publicis Italy

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.