IFIS BANK | 40 Anniversary

Mission

To celebrate Banca Ifis' 40th anniversary with a campaign that effectively communicates the bank's unwavering commitment to its mission, which has remained the same since its inception in 1983: financing the future.

Solution

We devised a reverse storytelling approach to visually convey the concept that looking back allows us to look forward. By perceiving the past from the correct perspective, we can inspire a brighter future. A future characterized by growth and sustainability for small and medium-sized Italian companies, as well as for each individual.

Partner

Director: Ago Panini / DOP: Paolo Caimi / Production Company: Skipless / Executive Producer: Franziska Stubenruss / Music: Enzo Casucci

Banca Ifis / Smart Bank, Smart Choice

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Maserati Levante / Global Digital Premiere

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