To celebrate Banca Ifis' 40th anniversary with a campaign that effectively communicates the bank's unwavering commitment to its mission, which has remained the same since its inception in 1983: financing the future.
We devised a reverse storytelling approach to visually convey the concept that looking back allows us to look forward. By perceiving the past from the correct perspective, we can inspire a brighter future. A future characterized by growth and sustainability for small and medium-sized Italian companies, as well as for each individual.
Director: Ago Panini / DOP: Paolo Caimi / Production Company: Skipless / Executive Producer: Franziska Stubenruss / Music: Enzo Casucci