Abarth | Augmented Performance

Mission

The launch of the new Abarth MY22, a range that offers an immersive experience more than ever, opens an entire universe of possibilities.

Solution

A 360° integrated campaign that uses visual codes and languages of the Metaverse to bring users to an incredible world made of adrenaline, customization, and heritage. From the online video to IG stories, passing through the official Adv and the FB, Ig, and TW posts: an entire communication was created to capture and surprise thanks to its #augmentedperformance and the incredible features of a range, bringing customization to another level.

Partner

Director: Danxzen / DOP: Luca Esposito / Production Company: Akita Film / Post Production Company: Band / Music: Red Rose Production

Maserati Grecale / Everyday Exceptional

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FIGC / Colors United

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