FIGC / Colors United

After several incidents of racism in the Italian stadiums, the FIGC wanted to spread a message against any discrimination.
We started from the colors we all have in common – the CMYK colors – to demonstrate there are no differences: because our skins can have different shades, but we are all made with the same colors anyway. We spread the hashtag #UnitiDagliStessiColori through different digital platforms and pieces of merchandising, taking our message to the field.
Director: Iacopo Carapelli / Production Company: Blackball / Photographer: Byron Mollinedo

We use cookies, including third-party cookies, for functional reasons and for statistical analysis.
For further information, please click here.