Santa Maria Novella / Acqua di Rose

Mission

To launch of Acqua di Rose by Officina Profumo-Farmaceutica di Santa Maria Novella, the skincare line that captures and celebrates the timeless encounter between the natural beauty of Damask rose and the elegance of Florence.

Solution

A global communication campaign to experience the enchanting and captivating atmosphere that finds its perfect synthesis in the tagline, “Incontro di Meraviglie." This fusion, between Florence and Damask rose, is the inspiration brought to life in a world where beauty, history, and brand references harmoniously come together in a mesmerizing journey. An original music score, composed specifically for this campaign, underscores the connection with a contemporary waltz

Partner

Production Company: Crazy Panda / Music & Sound Design: Enzo Casucci

Santa Maria Novella / Acqua di Rose

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FIGC | Italian Crest

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