FIGC / Colors United
MissionAfter several incidents of racism in the Italian stadiums, the FIGC wanted to spread a message against any discrimination.
SolutionWe started from the colors we all have in common – the CMYK colors – to demonstrate there are no differences: because our skins can have different shades, but we are all made with the same colors anyway. We spread the hashtag #UnitiDagliStessiColori through different digital platforms and pieces of merchandising, taking our message to the field.
PartnerDirector: Iacopo Carapelli / Production Company: Blackball / Photographer: Byron Mollinedo