FIGC / Colors United

Mission

After several incidents of racism in the Italian stadiums, the FIGC wanted to spread a message against any discrimination.

Solution

We started from the colors we all have in common – the CMYK colors – to demonstrate there are no differences: because our skins can have different shades, but we are all made with the same colors anyway. We spread the hashtag #UnitiDagliStessiColori through different digital platforms and pieces of merchandising, taking our message to the field.

Partner

Director: Iacopo Carapelli / Production Company: Blackball / Photographer: Byron Mollinedo

Abarth | Augmented Performance

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Maserati Grecale / Global Premiere

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