Maserati Grecale / Global Premiere

backstage

Mission

Launching Maserati Grecale, the new Maserati SUV that turns your everyday into something exceptional. Thanks to the innovative features, the outstanding design, and the powerful engine, Grecale set a new standard of style and performance.

Solution

We created an up-to-the-mark Global Premiere to launch such an amazing SUV like Grecale. The first Maserati Global Premiere starring world-class actors like Alessandro Borghi and Matilda De Angelis. They challenged each other to show who loves and understands Maserati the most, transforming the launch of a new car into a cinematic performance.

Partner

Director: Tobia Passigato / Screenplay: Claudio Di Biagio / DOP: Luca Esposito / Production Company: Indiana / Digital Production Company: Monogrid

FIGC / Colors United

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Santa Maria Novella / Everscenting Stories

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