Abarth F595 | WTF!

Mission
The launch of the new Abarth F595, the special series that turns every road into a fantastic game to play, bringing endless fun thanks to its performance and racing spirit.
Solution
A 360° integrated campaign starting from a teaser video showing people’s reaction to something unknown, combines ATL and Digital languages to create several contents for those who love pure adrenaline and the racing spirit of their Abarth. From the online video to IG stories, passing through the official Adv and the FB, Ig and TW posts: an entire creative world to show how much driving can be fun thanks to the new F595 features. Unique sensations comparable only to those of video games will make people react in the same WTFUN way.
Partner
Director: Danxzen / Production Company: Akita Film / DOP: Giuseppe Favale / Music: Flavio Ibba, Paolo Fedreghini
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