A boutique
agency
tailored
for premium
brands

work

Gallery

500 Gucci
500 Gucci
--
Italia Independent
Italia Independent
--
Italia Independent
Italia Independent
--
Fratelli Rossetti
Fratelli Rossetti
--
NoCode / Tod's
NoCode / Tod's
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Abarth / Let's Play Again
Abarth / Let's Play Again
--
Maserati / Zegna
Maserati / Zegna
--
Ferrari / Tailor Made
Ferrari / Tailor Made
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who we are

About Us

Founded by Lapo Elkann and Alberto Fusignani In 2007, Independent Ideas join Publicis Groupe in 2018.

A convergence of talents and experts that will bring to life a true inspiration and creation hub in the fields of luxury, premium, design, fashion, automotive brands and any item or service that is culturally significant, capable of giving meaning and offering beauty.

Independent ideas extends the brand strategy through the world of advertising, art direction, brand identity, contemporary design and story-telling.